The return of an IDEA classic / favourite / best seller - SELF SERVICE, THE ADS. The first editions were subtitled 1994–2019. Then in 2022 we had the first expanded edition 1994-2022. The new edition has four more years added and now spans 32 years of ads on 400 pages!
The book really was the best idea we ever had — if only that were true — it was Ezra Petronio of Self Service’s idea. We are just the beneficiaries. Almost any long running fashion magazine could have made this indispensable visual reference of fashion advertising. But they didn’t — Ezra did.
The new edition has all the original ads from the first two editions — including the Nicolas Ghesquière era Balenciaga double page.
AND... includes Demna Balenciaga too.
And, in addition to all your nineties Raf Simons, Helmut Lang, Prada favourites, the new book has Bottega Veneta et al.
- Pages: 400 Size: 230 x 300 mm Color Softcover limited edition of 750 copies
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